How Workshops Can Maximise Revenue with Multi-Brand Diagnostic Services

Traditionally, many workshops specialized in a single car brand, limiting their customer base. The rise of multi-brand diagnostics enables workshops to serve any make and model, opening new revenue opportunities and improving business sustainability.

1. Why Multi-Brand Diagnostics Matters

With a growing variety of vehicle makes, workshops must adapt:

• Customers demand flexible servicing options

• Modern cars use brand-specific electronics that require advanced diagnostics

• Fleet operators often manage mixed-brand vehicles

Offering multi-brand diagnostics ensures workshops can attract a broader client base.

2. Benefits of Multi-Brand Services

• Increased customer traffic and loyalty

• Higher average revenue per repair

• Ability to service fleets and rental companies

• Competitive differentiation in local markets

Customers value convenience and reliability; a workshop capable of servicing multiple brands provides both.

3. Tools and Technology Required

Successful multi-brand diagnostics require:

• Universal OBD2 scanners

• Software compatible with multiple ECUs and brands

• Regular software updates for new vehicle models

• Skilled technicians trained in cross-brand electronics

CHEPQ devices are designed for multi-brand support, making it easier to implement and maintain these services.

4. Marketing and Customer Engagement

Offering multi-brand services is also a marketing advantage. Workshops can advertise:

• “All car makes welcome”

• Fleet maintenance contracts for mixed vehicles

• Quick, reliable diagnostics for any model

Combining this with digital vehicle health reports strengthens customer trust and retention.

Conclusion

Multi-brand diagnostic capabilities are no longer optional—they are essential for growth. Workshops that invest in versatile diagnostic tools, staff training, and multi-brand knowledge can increase revenue, attract more customers, and remain competitive in today’s diverse automotive market.